Six Essential Tips For Building A Website That Gets Noticed

With all the competition online, more is needed for a website that gets noticed. Use these six tips to make your website easy to find and use for prospective customers.

Ensure your website is mobile-responsive, easy to navigate, neatly organized, and has plenty of white space.
Maintain accurate and error-free customer-driven content.
Create a custom domain and improve your search engine optimization (SEO).

Regardless of whether a business conducts e-commerce or not, an online presence is crucial.

Develop a mobile-friendly website.

An effective website must be mobile-responsive. Mobile device use is at an all-time high among American adults, with over one-third of them shopping online through their devices every day. A positive user experience is essential for your business’s mobile website.

Customers may abandon your site if it is difficult to read or navigate on a mobile device. Moreover, a negative mobile experience deters users from discovering your website through a Google search.

Ensure that it is easy to find.

Ideally, your domain name should match your company name or describe what you do. There is even the option of having multiple domains pointing to your website. Bringing traffic to your site requires a combination of technical SEO best practices, keyword research, content marketing and paid advertising campaigns.

Tip

If you need help creating a website or designing landing pages, consider outsourcing your web development, branding, SEO, and content marketing to a professional. Ripple Creative Co. offers a FREE 20-minute consultation without obligation.

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Make it easy to navigate.

Site navigation should be limited to five clearly labeled tabs, with related pages arranged under them.

Your reader may be taken to a different page on your website after a Google search. So, no matter where your readers land, your site should provide an easy way to return to the homepage.

Remember to make sure it's accurate.

Inaccurate information, whether that’s an incorrect number, incorrect product descriptions, or grammatical mistakes, will not appeal to consumers. Check every page periodically after making updates anywhere else, and proofread each page before it goes live.

Did You Know?

Generally, people browse webpages left to right from top to bottom, so place your navigation menu at the top, where most people expect to see it. Make navigation as clean and organized as possible using dropdown menus under each top-level category.

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Keep your pages clutter-free.

Overloading the mind with too much information will prevent it from retaining new information. Ensure that your page is clean by balancing text and graphics.

If your content doesn’t support the page’s purpose, consider removing it. Ask yourself if you are adding information the reader cares about.

The need for speed.

Buying decisions are influenced by the load time of a website. It’s been said that 88.5% of users will leave a website if it loads slowly.

Utilize a website host that can handle your bandwidth needs, keep your software up-to-date, optimize your videos and images for faster downloads, and keep your software up-to-date to ensure your website runs smoothly.

I hope you found this helpful. Feel free to take advantage of my Free Consultation, and let’s determine together if I can help you create a website.

Kirsti